Rugged highly reliable embedded computing solutions

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// Leadership

Our Leadership Team

Experienced leaders guiding an employee-owned embedded computing company.

// Leadership

Meet the team

Bill Biancaniello

Chief Executive Officer

Bill has led organizations in the U.S. and abroad through shifting markets, technologies and business conditions. He holds a master’s in Operations Management from DePaul University and an engineering degree from the University of Pittsburgh, serves on the Board of Advisors of UT Dallas’ Center for Intelligent Supply Networks and is a member of Business Navigators.

Robert Dunaway

Chief Revenue Officer

Robert brings more than four decades of experience delivering complex technology solutions to commercial and defense markets worldwide, with expertise across sales, product strategy, program management and channel development — and deep knowledge of programs that support U.S. national security.

Barbara Biggs

Director of Human Resources

Barbara has over 30 years of generalist HR experience in commercial and consumer electronics sales, distribution and service. She earned a bachelor’s degree with honors in Psychology from UT Dallas and is a Certified Senior Professional in Human Resource Management.

Keith Thomas

Director of Operations and Production

Keith has 40+ years in the electronics industry, including more than 30 as a senior manager in electronics manufacturing, SMT management and process engineering. He is the primary liaison between manufacturing and design engineering.

Lisa Bascom

Director of Marketing

Lisa joined WINSYSTEMS in January 2025 as Marketing Manager, bringing 20+ years of B2B marketing in telecommunications, networking, connectivity and enterprise solutions at startups and multinationals. She holds an MBA from Southern Methodist University and a B.S. from Trinity University.

Chuck Royes

Controller

Chuck joined in March 2017 after 19 years at a multinational cutting-tool distributor, including as Assistant Controller, following accounting roles in IT, pharmaceutical and retail. He holds a BBA in Accounting from Loyola University New Orleans and an MBA from the University of Texas at Arlington.

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